25 April 2012

Beachwear specialist Salt appoints Halpern for launch

New destination and lifestyle boutique Salt has appointed Halpern to handle its UK consumer and trade PR campaign as it prepares to launch a new website and standalone London store. Specialising in swimwear, resortwear and accessories, Salt features designers including Vitamin A, We Are handsome and Farah Khan. The brand's new concept store will open on Walton Street, London SW3, along with the new e-commerce site, on 21 May. Halpern’s brief is to launch the brand into the UK market by targeting key media titles within the fashion, lifestyle and travel arenas.
www.saltresortwear.com

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Salt's press office in 'PR contacts'

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