14 May 2012

ABC makes changes to published
National Newspaper circulation data

As of April 2012, ABC has changed the way National Newspaper circulation data is reported, bringing greater detail and transparency. The new figures, published in the National Newspaper Report released on 11 May, now include a weekday daily average and a Saturday average by circulation category. In addition, as of July (and then every six months), indices of a Monday average, Tuesday average etc for the six month period will be published.

The changes were developed and agreed by the National Newspaper Reporting Standards Group, which is facilitated by ABC. The group represents the interests of the sector across media buyers, agencies and media owners. Lynne Robinson, Research Director, IPA (Institute of Practitioners in Advertising) said, "ABC circulation data plays a crucial role in the planning and buying of advertising in National Newspapers. This is an important and welcome step towards greater transparency as it aligns the data more closely to the way campaigns are planned and offers media buyers’ greater visibility over weekday and weekend audiences."

Only the Daily Star sold (marginally) fewer copies on a Saturday, while some of the other papers, notably The Guardian, showed significant increases. See below for full details.


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ABC's PR agency in 'PR Consultancies'

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