31 May 2012

M&S Your Beauty appoints MODUS

MODUS has been appointed to handle the PR for M&S Your Beauty: The Best of Nature & Science, the initial launch of the brands dedicated new beauty department. The new department features an edit of some of the leading niche beauty brands from Europe and the USA including Dr Murad, Apivita, Nuxe and Skyn Iceland. It also includes repacking and improving all of its own brand products, a new store fit and customer service offer. M&S Your Beauty: The Best of Nature & Science aims to reinvent the beauty shopping experience both in store and online. Innovative new interactive tools exclusive to M&S include the Virtual Makeover counter which allows customers to experience different make up looks and skin consultations ‘virtually’ either from a photo or a model.
Hards PR will continue to represent the following M&S own brands: Ragdale Hall, Autograph, Limited Collection, Floral Collection, Florentyna, Formula, Beauty Emporium, Hello Kitty, Ingredients, Natures Extracts, Per Una, Royal Jelly, Spa Collection.

The first beauty department has opened in the Kensington High Street branch and two further departments will open by early July, with an extensive national roll out to follow.

Click on the pink links below for full details in DIARY directory:
M&S Your Beauty in 'beauty, fragrance, grooming & health'
Hards PR in 'PR consultancy'

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