20 February 2013

Archant London rebrands London lifestyle magazines

Archant London, the capital’s largest publisher of local luxury magazines, has rebranded its established portfolio of 16 lifestyle titles to create one pan-London brand called The Resident. The established titles, including The Angel, Living North, The Grove and South West, will retain their local content, while adopting the Resident brand, chosen from the original The Resident title in Kensington and Chelsea, which is celebrating its 20th anniversary. To coincide with the rebrand, the titles have had investment in design, editorial, production quality and in digital platforms. All are now available via the Apple Newsstand and on all smart phones. Content includes neighbourhood news, a going out guide, homes and interiors, education, fashion, health and beauty, food and drink and travel. High profile contributors include food writer Tom Parker Bowles and interiors expert Judith Wilson. The Resident rebrand will be supported with an above and below the line promotional campaign to include trade press and outdoor activity. The titles in the portfolio are: The Resident, SW Resident, The Green Resident, Living South Resident, SW19 Resident, Living North Resident, Westside Resident, The Guide Resident, The Grove Resident, The Fulham Resident, The Angel Resident, The Chiswick Resident, The Richmond Resident, The Mayfair Resident, Northwest Resident and The Hill.
www.theresident.co.uk / @theresidentmag

Click on the pink links below for full details in DIARY directory:
The Resident in 'regional newspapers & magazines'

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