21 March 2013

Eleven Paris to open debut UK store

Parisian label Eleven Paris is celebrating its 10th anniversary this year and to mark the occasion is opening its first UK store on London’s Carnaby Street. Known for advertising campaigns starring rock stars, the SS13 campaign features Lenny Kravitz alongside up and coming model, Charlotte Free. The store, opening on 15 April, will be the first to introduce a new store concept selling both men and women’s collections. A launch party is also planned for the 25 April (see DIARY dates), followed by a prominent advertising campaign including 50 buses, 200 taxis and 72 screens at Oxford Circus underground station. The brand is currently available in over 600 stores worldwide, with UK stockists including ASOS, Urban Outfitters, Fenwick, Cruise, Flannels and selected independents.
www.elevenparis.com / @elevenparis

Click on the pink links below for full details in DIARY directory:
Eleven Paris in 'fashion & accessories'

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