26 March 2013

Victoria Beckham e-commerce site now live

The new victoriabeckham.com e-commerce website is now live. The redeveloped web platform is integrated with unique brand content and placed in a vibrant social context that allows users to share the constantly updating media across their own social channels. A departure from the original site – which served as an online look book for the brand’s collections, spanning from its first season, SS09, through to the most recent SS13 collections – this new brand platform offers users two options: to “Look” and to “Shop”. The former showcases an body of show footage, documentary content, inspiration and news with a signature aesthetic, while “Shop” features Victoria’s handpicked selection of SS13’s key pieces. In this initial launch the shop will sell to customers in the UK, USA and Europe, supporting local currencies in each territory, with further plans to then roll out sales in additional territories in the near future.
www.victoriabeckham.com / @victoriabeckham

Click on the pink links below for full details in DIARY directory:
Victoria Beckham's press office in 'PR contacts'

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