24 May 2013

ghd unveils Sam McKnight as Global Creative
Director in campaign by Rankin

Hair styler brand ghd has announced session stylist Sam McKnight as the new Global Creative Director for the brand. Sam makes his debut for ghd in a campaign for the ghd eclipse styler, shot by leading fashion photographer Rankin. Sam McKnight created the hair for the campaign – featuring an evolution of texture through five images of one model and a short creative film – as his debut for ghd in his new role of Global Creative Director. The ghd eclipse is available to buy now from the brand's website, priced at £195.

"It’s great to be working with ghd as the new Global Creative Director – a ghd styler has been an essential in my kit bag for many years. I don’t think there could have been a better way to begin our relationship than with the new campaign for ghd eclipse. Rankin’s iconic photography, combined with the creativity of ghd eclipse, has created a campaign that, for me, embodies the spirit of ghd."
www.ghdhair.com / @ghd

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