31 May 2013

New men's skincare brand among client
wins for Naihala Lasharie PR

Naihala Lasharie PR is now handling the press and PR for Mazorin, a new men’s skincare range created for urban professionals. The brand was founded by Giangiacomo Postir and Marco Baruzzi, both 30 something urban professionals living in London, who found long hours, commuting, business travel and meetings taking a toll on their skin. The Mazorin range contains no parabens, no mineral oils, no synthetic colours, while the fragrances have all been selected under medical advice. The range launches with four key products: Optimal Face Maintenance, a face moisturiser; Optimal Skin Nourishment, a skin supplement; Pre Meeting Face Vamp, a gel/tonic in a stick pack for the face; and Working Late Eye Serum, a roll on eye gel/serum. The first two are for daily skin maintenance and anti-ageing whose main ingredients consist of anti-oxidants, peptides, pure vitamins, and omega 3 and 6. The latter two products provide instant revitalisation and reduce visible signs of fatigue, with main ingredients including peptides, caffeine, hyaluronic acid and detoxifying agents. More products will launch later this year. Prices range from £19 to 35, with the range currently available at Fenwick’s London, the Mazorin website and beautyworkswest.com. Additonally, Naihala Lasharie is now handling the PR for Villa Greda in Bahia, Brazil.
www.mazorin.com / @mazorin_london

Click on the pink links below for full details in DIARY directory:
Naihala Lasharie PR in 'PR consultancies'

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