30 July 2013

Former Jimmy Choo co-founder
Tamara Mellon to launch own label

Former Jimmy Choo co-founder and creative director Tamara Mellon has announced the launch of her new accessible luxury lifestyle brand. The self-titled collection will be presented to buyers and press at PACE Gallery in New York City, and will be available for purchase through premiere retail partners in November, offering versatile essentials, as well as capsule collections. Prior to launch, Tamara identified with a rich red, which became the brand’s core colour. This deep red is present in leathers, wools and silks from Europe. Mellon also created a signature leopard print. Core items that will remain throughout the collections include keynote pieces such as the jumpsuit, trench, cigarette pant and structured jacket. The brand’s initial offerings will include women’s ready-to-wear, handbags and shoes and will expand to meet the lifestyle needs of the modern woman. The line will be sold at retail partners beginning mid-November, with retail stores and a digital flagship on tamaramellon.com to follow.
www.tamaramellon.com / @TamaraMellon

Click on the pink links below for full details in DIARY directory:
Tamara Mellon in 'fashion & accessories'

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