12 November 2013

Italian bodywear label D.HEDRAL to
open London standalone

Italian bodywear brand D.HEDRAL is opening its debut standalone store at the end of this month. Situated on Neal Street, London WC2, the flagship will offer underwear and beachwear, designed and manufactured in Italy, for both men and women. AngleFit Technology used throughout the brand’s underwear and beachwear is a new fit concept that will be communicated in-store. To achieve this, shoppers will experience a state-of-the-art, interactive viewing platform that screens D.HEDRAL’s product offering and an introduction to AngleFit. The AngleFit underwear and beachwear offers a more tailored fit by introducing an angle that increases the elasticity of the fabric covering the glutes. This improves support and creates a more flattering silhouette. The new store is located at 38 Neal Street, Covent Garden, London WC2H 9PS.
@dhedral

Click on the pink links below for full details in DIARY directory:
D.HEDRAL in 'fashion & accessories'

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