10 December 2013

The Apartment to debut at LC: M &
announces TV channel & rebrand

The Apartment, a dedicated space for bloggers to relax and work during Fashion Week, has announced it will rebrand as The Apartment Global (TAG) from 2014. In addition to taking residency for both London Fashion Week and Paris Fashion Week this season throughout February 2014, the space will be at London Collections: Men for the first time next month. High street retailer Next and personal grooming brand Braun have been confirmed as sponsors, with more to be announced next month. The Apartment was founded by fashion and lifestyle blogger Abisola Omole, who created as a place where selected fashion and beauty/ grooming bloggers can catch up on writing, blogging or uploading news, with daily lunches and style sessions. Any bloggers looking to attend should get in touch with Abisola directly. Additionally, The Apartment has announced the launch of a new online TV channel featuring fashion, reviews, interviews and fun content from across the industries (food, beauty, lifestyle etc). The channel will soft launch this week (see DIARY dates), with the official launch set for late January. Any brands looking to get involved or to send product to be featured, should contact the team directly. Finally, The Apartment is representing a number of bloggers including Park & Cube, It's a LDN Thing and Fashitect. The Apartment is working on their sponsored content, general activity, brand collaborations and is working with the bloggers on anything site-related.

Click on the pink links below for full details in DIARY directory:
The Apartment in 'in-house PR'

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