21 January 2014

Forward PR signs Shopcade for
London Fashion Week campaign

Forward PR has been appointed to represent social shopping app Shopcade for a London Fashion Week (LFW) project this AW14. This February, Shopcade will celebrate London Fashion Week by locating the Shopcade ‘mobile party’ near LFW locations Somerset House and the Freemasons’ Hall, serving as a place for press, buyers or bloggers to enjoy cocktails, conduct interviews and receive mini-makeovers and more. There will be DJ sets, a photo area for red carpet-style sessions, special appearances from celebrity guests, a complementary bar and a lounge space. To celebrate London Fashion Week and Shopcade’s social shopping app, the company will also be working with one of London's brightest creatives in a signature T-shirt collaboration, retailed exclusively by Shopcade. Forward PR should be contacted with any ticket requests.

Click on the pink links below for full details in DIARY directory:
Shopcade (Special Projects) in 'fashion & accessories'

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