27 June 2014

Marmalade PR represents Alex Noble's EMG initiative

Marmalade PR has been appointed to handle the press and publicity for new sustainable fashion initiative EMG (Everything Must Go). Founded by London-based designer and visual artist Alex Noble, EMG aims to become a pioneer of inventive sustainability through ethical fashion design in the higher end of the cultural market. The initiative invites designers to lend their waste and left over print fabrics from their studios to raise funds and awareness for a range of charities and causes, including subjects impacting the fashion industry. This summer, EMG will unveil its Salvage T’s collection, made up of repurposed fabrics from fifteen of London’s most eccentric designers. These one-off garments will be available in central London’s Soho during a 10 day pop-up, launching 25 July and supported by Carnaby (see DIARY dates). All proceeds will go to TRAID & CHILDHOPE to protect children in Bangladesh from accidents, trafficking and abuse as well as guide them towards a route to education and a life off the streets while their parents work in garment factories. The ‘Salvage T’ Designs will include repurposed garments from the fashion houses of Giles Deacon, Zandra Rhodes, Basso & Brooke, Alex Noble, Agi & Sam, Louise Gray, Alex Mattson, Martine Rose, Kit Neale, Richard Sorger, Kitty Josephs, Marcus Lupfer, Omar Kashoura, and Ashley Williams.

Twitter: @EMGINITIATIVE / @ALEXNOBLESTUDIO

Click on the pink links below for full details in DIARY directory:
EMG (Everything Must Go) in 'fashion & accessories'

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