25 July 2014

Pro-Direct opens London store & appoints Sister

Sister has been appointed to handle the PR for sports brand Pro-Direct. The online sports store has announced the launch of its Pro-Direct Street View store, now open in London's Carnaby area and forming the largest football boot room. The new store will offer customers a complete brand and buying experience within a single in-store experience. Pro-Direct is positioning itself as a digitally dynamic omni-channel retail ecosystem by presenting a store experience that is a seamlessly integrated digital and physical device. Football specialists will be on hand to provide customers with expert advice on product, while a unique floor to ceiling gallery wall will feature signed and rare football boots from the Pro Direct archive.

Twitter: @ProD_Soccer

Click on the pink links below for full details in DIARY directory:
Pro-Direct in 'fashion & accessories'

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