13 August 2014

Arcadia signs deal to bring Topshop
& Miss Selfridge into China

Chinese full-price online fashion retailer Shangpin.com has signed an agreement with Arcadia Group to bring both Topshop and Miss Selfridge into China, launching on the Shangpin.com site from September. David Zhao, CEO of ShangPin, commented: "China’s new fashion consumers are in their 20s-30s and are moving away from big logos to being fashion forward and wanting to express their individuality through mixing and matching styles and brands... We plan to deliver the most current fashion trends into 400 cities across China to dress a new generation of fashion lovers"  Additionally, ShangPin will be unveiling a new Styling & Social Marketing Platform on its website as a value added service offered to brands.

Twitter: @Topshop / @MissSelfridge

Click on the pink links below for full details in DIARY directory:
Shangpin.com in 'fashion & accessories'
Arcadia Group in 'in-house PR'

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