02 September 2014

New fashion app M!LK launches & appoints PR

Bryan Morel PR has been appointed to handle the launch of new fashion app M!LK, launching early September via the App Store, and the following week on Google Play. The M!LK app uses technology to merge social commerce with discovery, allowing users to shorten the path from inspiration to transaction. The app gives users an easy way to find products they want, purchase them online within the app and also follow their favourite style icons and friends. M!LK also includes a built in chat function which allows users to share the latest products they have discovered with friends, like a social shopping trip online. With a database of over 2 million products and growing, the selection available to users spans both ends of the brand spectrum, from high street to designer. The brains behind M!LK are Liam Doolan and Moeez Ali, who became friends whilst studying at Loughborough University. Both of them noticed that there was a gap in the market for a social, search and discovery platform to connect fashion and lifestyle lovers across the globe, which could simultaneously be shopped on.

Click on the pink links below for full details in DIARY directory:
M!LK in 'fashion & accessories'

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