15 September 2014

Professional skincare brand Elizabeth Arden PRO to launch

Beauty brand Elizabeth Arden has announced the launch of professional skincare brand Elizabeth Arden PRO. The brand addresses key skin conditions in five simple, concise regimes based on clinical trials and the Skin Health & Beauty Pyramid™ philosophy: Problem Prone, Brightening, Age Defying, Hydration and Sensitive, along with booster products that are designed for all skin types. Elizabeth Arden PRO products are designed to enhance, maintain and optimise results between professional treatments by using proprietary ingredients including several new, patent-pending technologies: AHA Retinoid Conjugate, an AHA/Vitamin A derivative combination; Allyl PQQ, a new mitochondrial antioxidant; and a novel antioxidant complex designed to fight free radicals and offer protection to proteins. Elizabeth Arden PRO will only be sold to the professional skincare market and will be available from October at professional skincare locations only. To celebrate the launch, a launch event will take place in October (see DIARY dates). All other Elizabeth Arden press enquiries will continue to be handled by the Elizabeth Arden in-house team.

Twitter: @skinbrands / @ArdenUK

Click on the pink links below for full details in DIARY directory:
Elizabeth Arden PRO in 'beauty, fragrance, grooming & health'

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