30 October 2014

Lyst appoints Editorial Director,
Senior Marketing Manager & PR Manager

Fashion e-commerce platform Lyst has made three new appointments to its central Brand & Communications team. Harriet Hawksworth has joined as Editorial Director. Previously content editor at Harrods.com, fashion editor at Google DeepMind, and freelance journalist for Business of Fashion, Harriet will oversee all editorial content and building the Lyst communities on and off site. Senior Marketing Manager Holly Burgess, formerly of Topshop and Cos, will be responsible for building out strategic brand campaigns and marketing partnerships for Lyst. Katy Lubin, previously at MR PORTER, has been appointed as PR Manager. Katy will lead on Lyst’s publicity and media relations, building brand awareness with the fashion consumer, business and tech press. The three will report into Joanna Christie, Head of Brand & Communications. Lyst recently celebrated a complete brand refresh and recorded its first month of over $10million in sales.

Twitter: @lyst

Click on the pink links below for full details in DIARY directory:
Lyst in 'fashion & accessories'

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