13 November 2014

feelunique.com to launch first interactive shopping guide

Beauty retailer feelunique.com has announced the launch of its first printed and digital interactive shopping guide. The digital version will launch on site from 14 November, while an additional 1.2 million printed issues will be available from 16 November, distributed to UK consumers. The 44 page guide contains a practical shopping guide alongside beauty editorial from the editorial and content team, headed up by Newby Hands and Alice Manning. The beauty shopping guide has merged its physical and digital issues by collaborating with digital app, Blippar, a mobile augmented reality and image recognition platform that brings content to life. The content can be viewed via blip-able pages and reveals a selection of how to videos, behind the scenes footage and a virtual nail try on.

Twitter: @feelunique

Click on the pink links below for full details in DIARY directory:
feelunique.com in 'e-zines'

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