24 November 2014

London Denim relaunches with new men's collection

Fashion brand London Denim has relaunched with a new collection of jeans for men. The collection plays with ideas of proportion, detail and stitch, translated into two shapes with four finishes across Japanese and Italian selvage and premium denim. Design detailing includes embroidered River Thames running over the squared back pockets, cast copper buttons, Victorian pillowcase tic pocketing, clean balanced stitching with heavy stitch detail and Union chain stitch hemming. The core styles are: Slim, a mid-rise jean fitted from the hip to the thigh with a narrow leg across Raw, Rinse, Vintage and Dirty and Bleached washes; and Skinny, which are tight from the thigh to the ankle and constructed with black on black denim. Founded by Simon King, London Denim originally launched at an exhibition at London Fashion Week September 2001.

Twitter: @Londondenimnews

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London Denim in 'fashion & accessories'

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