25 February 2015

EdenCancan's Nick Ede to launch East of Eden agency

EdenCancan Creative Director Nick Ede has announced the launch of his new charity specific campaign agency, East of Eden. Launching in March, the agency draws upon his 17 years of expertise in the charity sector. Ede has been instrumental in creating campaigns for clients including BBC Children In Need, Jeans For Genes, The Blue Cross, The Global Gift Foundation, Crisis, Balls to Cancer, Orchid Cancer, Serious Fun Network, Free The Children, The Pink Ribbon Foundation, WE Day and MTV Staying Alive, to name but a few. Nick will be working alongside a team of Campaigns Managers developing creative campaigns to maximise and leverage awareness for new and existing clients. The agency will work with fashion, beauty and lifestyle brands and charities to develop long standing relationships. In addition to this, East of Eden will also work with businesses to help them create and execute their CSR initiatives in line with their brand vision. Specifically offering strategic support and campaign delivery across charitable giving initiatives, strategic philanthropy, community involvement and cause related marketing communications. East of Eden will be promoted as the foremost PR, brand, events and social media experts working with the third sector/charity. The agency will launch with a roster of the following clients: Mothers 2 Mothers, Diana Award, Pink Ribbon Foundation, Jamie Oliver Food Foundation, SeriousFun Camps, Gabrielles Angel Foundation, Rwanga Foundation, WE Day and Free The Children, as well as Nick’s own charity initiative Style For Stroke with Boohoo. Nick will continue in his role as Creative Director at lifestyle PR & digital agency EdenCancan.

Twitter: @eastofedenldn

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East of Eden in 'PR consultancies'

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