08 April 2015

Estée Lauder unveils new UK
digital flagship & The Estée Edit

Beauty company Estée Lauder has announced the launch of its new UK digital flagship, esteelauder.co.uk, an intuitive site that combines new design with innovative technology to build an interactive beauty community. The site aims to more deeply engage women in the brand's ethos and beauty conversation with enhanced product commerce pages, shoppable editorial content and social media feeds, customised product recommendations and multi-media ratings and reviews. Key highlights of the site include: a beauty feed, that delivers tailored product and content recommendations, as well as exclusive offers based on a users' interests; The Foundation Finder, product comparison tools and regime suggestions; virtual beauty advisors; user-generated beauty feeds and rand hash-tags; and The Estée Edit, which showcases editorial content that is shoppable, which combines stores about the brand's heritage and articles focussed on beauty and lifestyle topics. In addition, a new mobile platform streamlines the purchase experience for women on the go and offers call-to-order functionality.

Twitter: @EsteeLauderUK

Click on the pink links below for full details in DIARY directory:
Estée Lauder in 'beauty, fragrance, grooming & health'

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