08 April 2015

Fragrance Direct appoints Label PR

Label PR has been appointed to handle the press and publicity for online fragrance and cosmetics retailer Fragrance Direct. The agency's digital division, Label Digital, has also been appointed to handle all SEO, organic search, content, creative link acquisition and blogger outreach for the retailer. In addition to the vast digital brief, Label PR will handle Fragrance Direct’s national press office, covering product placement, news generation, celebrity seeding and product launches. Fragrance Direct stocks one of the UK’s largest selection of fragrance and cosmetics with brands such as Jimmy Choo, Gucci, Balmain, Yves Saint Laurent, Redken, Prada, Marc Jacobs, LancĂ´me and Karl Lagerfeld.

Twitter: @FragranceDirect

Click on the pink links below for full details in DIARY directory:
Fragrance Direct's press office in 'PR consultancies'

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