01 April 2015

Perfume Holding signs agreement to launch
Dirk Bikkembergs Parfums

Zeis Excelsa, owner of the Dirk Bikkembergs brand, and Perfume Holding have signed a 10 year international licensing agreement for the creation, development and distribution of the first Dirk Bikkembergs fragrance line, of which the first fragrance will launch in the first quarter of 2016. The objective is to bring Dirk Bikkembergs perfumes to key markets in Europe, Russia and the Middle East and in the most important department stores, perfume shops and Dirk Bikkembergs flagship stores around the world. Perfume Holding has a global network in over 100 countries, which is a guarantee of international success for both companies. This partnership marks Dirk Bikkembergs' debut in the perfume sector and is in line with the development strategies of both Zeis Excelsa and Perfume Holding Group.

Twitter: @perfumeholding / @DirkBikkembergs

Click on the pink links below for full details in DIARY directory:
Perfume Holding in 'in-house PR'

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